Don Fernando's Legacy
In Amatitan, Jalisco, in 1919 Don Fernando is born into a humble family. He would be the second born of a family of ten boys. When Don Fernandoís younger brother was only eight months old, they suffer the passing of their father, leaving them orphans. Due to their precarious economic situation, all must work in the fields to help support such a numerous family.
At this time field hand work was not sufficient to support
the family. The Mexican Revolution had just ended and the
Cristeran War was at its
climatic moments in
Jalisco, which represented an
economic and social instability in the region of western
Upon his arrival he realizes that here also the situation is complicated and decides to prepare himself in order to obtain better job opportunities. He took employment in whatever could be found, from a bellhop to a Store clerk. A short time later he registered to pursue a career as a sugar and alcohol Chemical Engineer.
In spite of his efforts, he had to discontinue his studies due to the immense responsibility he had to work and send money to support his family. Regardless of this, the knowledge obtained were the basis for studies and investigations carried on during his few free hours.
The needs of his family continued to grow and this is when
Don Fernando decided to expand his horizons in order to find better income, this
is how he came to arrive in
To reestablish himself, he leased a grocery store in which he worked diligently and later, with his savings, was able to purchase the store. He had achieved his goal of being his own boss, and since he had built an extraordinary clientele for his grocery store. At the same time he is caring for his store, he decides to pursue his life long dream of becoming an Alcohol Chemist and thus take his first steps towards the tequila industry, which he had knowledge of since he was a child.
This is why, not only do we find excellent tequila in Don
Fernando but the reflection of love in the culture and traditions of
Don Fernando Tequila
The Story Continues...
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